To assess the current performance marketing strategies used by the multinational retail company.
To identify key performance indicators (KPIs) that are crucial for measuring the effectiveness of performance marketing efforts.
To analyze the impact of different performance marketing channels (e.g. social media, search engine marketing, email marketing) on the company's overall sales and revenue.
To make recommendations for optimizing the company's performance marketing campaigns to enhance customer acquisition and retention.
Conduct a thorough review of literature on performance marketing and its relevance in the digital age.
Analyze the company's existing performance marketing strategies and identify areas for improvement.
Collect and analyze data on key performance indicators to evaluate the success of performance marketing initiatives.
Develop a comprehensive report detailing findings, insights, and recommendations for enhancing the company's performance marketing efforts.
